One of the most successful marketing campaigns ever has to be that of Nike. The marketing campaign and the slogan have gone on for years and years and years. To this day, people can still tell you the slogan for Nike. When you hear the slogan—just the words—even if it’s not related to shoes, your first thought is of shoes.
“Just do it.”

For many people, when they hear those words, they think I’m Michael Jordan. They think of basketball. They think of the swoosh logo.

When I hear those words, that’s just a few of the things that I think. As a Christian, everything I hear is filtered through my beliefs. And when I hear the words “just do it”, that too gets filtered through what I believe.

In today’s church culture, there’s always this pull or desire for new revelation. People are always hunting for the new thing. People will drive across the country to get the next new revelation. They’ll do things they normally wouldn’t just to get a new revelation of what God is saying today. The problem is, as the Word of God says, there’s nothing new under the sun.

All of the revelation that we need to accomplish what God has called us to do, as individuals and as the church body, has already been given. The fact that you might not have ever heard of it before doesn’t mean it hasn’t been given. You might’ve heard it before, but you haven’t gotten the revelation. There is a difference between hearing something and getting the revelation of something.

There are thousands, if not millions, of people who have heard that it is God‘s will to save them. And they are still on their way to Hell. They have heard, but they haven’t gotten the revelation of it. Getting the revelation on something will cause you to act.

There are thousands, if not millions, of people who have heard that it is God‘s will to heal them. And they are still sick. They have heard, but they haven’t gotten the revelation of it. When we get the revelation that it is God’s will to heal them, it is going to change them.
The problem is, for the most part, we don’t need a new teaching. We don’t need to hear the latest and greatest this or that. Some times we do, but not always.

As Nike said for years and years, we need to just do it. We need to do what we already know. One of the very first sermons that I ever preached was on doing what you know to do. Back then, I had little revelation of God’s Word. But I knew that we have to do what we know to do to get what God has promised.

Revelation To Application

I was going to preach at my church, and I wondered what it was that I needed to preach on. Everything I could possibly imagine had already been preached. The church knew about prayer, faith, healing, spiritual authority, holiness, righteousness, love, and living right—everything under the sun. The Lord put it on my heart that we needed to do what we already knew to do. The same is still true today.

Christians have so much revelation, and yet we’re standing still. Christians have authority in the name of Jesus, and we do nothing with it. Christians have been given the mission and the tools to accomplish that mission, and we’re sitting around with our hands folded in our lap, twiddling our thumbs.

We have circumstances and situations that seem out of our control. There are things attacking us from the left and the right. We search for the latest revelation, or the Word on the subject at hand, just preached in a different way, so that we can grasp it just a little bit better. But that is not going to help us if we don’t do something with it. We have to be doers of the Word. This is not a condemnation at all. I’m guilty of this as much as anyone else.

In fact, I was at the store a while back and saw a specific book and showed it to my wife. She asked me if I wanted to get it, and part of me said yes, but then something jumped inside of me and told me that everything that was in that book I already knew. I just wasn’t doing any of it.
Until we act on what we already know to do, nothing is going to change. Until we do something with what we already have, we’re not going to get anything else.

Jesus tells the parable of the men with the talents. And there were the men that were given talents and did something with them, and they were blessed to receive more than what they had. But then there was the guy who took the talent that he had, buried it, and did nothing with it. That man not only did not get anything else, but what he had was taken away from him.

All this happened because he did not do anything with what he already had.

The Most Important Thing About Prayer

I was about to preach one Sunday morning on prayer, and the most important things you need to know about prayer. And during the worship service, I was asking the Lord to lead me and guide me on what to say. He laid it on my heart that ‘the most important thing’ that I had in my sermon was not the most important thing about prayer. It was the second most important thing.

He told me that the most important thing about prayer is that you actually do it. There are so many Christians out there who don’t pray. They don’t pray on a daily basis. They don’t pray on a continuous basis. Studies have proven this. Yet we expect to have a good relationship with God when we’re totally leaving out the most important thing—fellowship with Him through prayer.

Most Christians already have the answer to their situation. All the direction that they need, they already have. And if they don’t have it, the majority of it can be found in the Word of God. The problem is that we don’t do anything with what we have.

I could be at home asleep with my family and someone break into my house to rob us and kill us, and I have the most powerful weapon in the whole world setting next to my bed. And they would still break in and kill us and take everything that we have if I never picked that weapon up and used it.

We have the most powerful weapons in the entire world. We have the authority given to us by God Almighty through the name of Jesus Christ to change our situation and the world, and yet, if we do not use it, nothing will change. And not only will things not change, we will be held accountable for not doing those things we already know to do. We will stand before God, and He will ask us what did we do with Jesus. What did you do with my son?

Hopefully, all of us will say that we did what we knew to do.